Basics

It is an easy way to earn money as an EmStory Entrepreneur and the amount you can earn is unlimited. YOU can select Business Owners and product categories YOU like to work in and with the EmStory UGC Bulletin Board you can find them fast and see what is hot! You can build your own brand and use your personal skills to create exciting, genuine user video testimonials for target BO's and the target BO customer audience. YOU will receive payment monthly for successful video testimonials incorporating a promo code provided by EmSpire Group (owner of EmStory UGC Marketing Platform). In the affiliate models you are basically an employee, told what to do and how to do it. EmStory UGC provides ultimate freedom to run your own Content Creator business. You can build your own brand, use your own approaches to effective content creation, you can pick the businesses you want to work with and when you want to work, you can set your own goals and make as much money as you want. The EmStory UGC goal is to provide genuine user testimonials, not something generated through AI.

Registration

We have created Why and How EmStory UGC videos which we will position as recruiting tools on our social media channels. Since we are launching EmStory UGC in the Charlotte, NC market, we are connecting with University resources in that market to recruit CC's (Queens University, UNCC, Wake Forest, and the community college network). And we are asking our new EmStory UGC BO's to communicate their EmStory UGC Marketing Campaigns with their customer base, to solicit video testimonials and CC's through their customer's individual social media reach. EmStory UGC CC Pioneers can earn additional commission from EmSpire Group by presenting successful EmStory UGC BO testimonials and by recruiting additional CC's and BO's for EmStory UGC. Our basic CC compensation structure is EmSpire Group gets paid an administration fee equal to the promo code redemption value and EmSpire Group splits that 50/50 with the applicable CC. The split with EmStory UGC CC Pioneers will be 35/65 (65% for the Pioneer CC). That favorable split will be in force for the first 12 months of our relationship, and subject to renegotiation and extension after 12 months. There is an EmStory UGC CC registration form on the website CC page and you can also register on the EmStory (Apple iOS) app. This allows EmSpire Group to capture the necessary personal and business information to enroll you in our CC network and to make sure we have all the correct money transfer information. The app will also provide you access to the EmStory UGC BO Bulleting Board and applicable Marketing Campaign promo codes. There is a 3- page General Terms of Service document we ask you to sign as part of the registration process. The TOS spells out expected CC activities, compensation, qualifications, data confidentiality, termination rights, and other miscellaneous legal provisions. It is not a complicated legal document

Building my Brand

At the bottom of the Small to Medium Size Enterprise (SME) pyramid there are thousands of $1m- $10M Companies wanting to survive and grow. Our No Risk, no upfront fee EmStory UGC Marketing Model should provide an explosive growth outlet for them. CC's can help us find these neat, small SME'se Companies because you probably shop there! The CC Pioneer Bonus Split applies to new BO's you introduce to EmStory UGC. Work hard, make some successful BO testimonials. Bring us some new CC's and BO's. You will be easily recognized and quickly rewarded. EmSpire Group thinks of our CC's as EmStory Entrepreneurs. Feel free to build you own business and brand—freedom, personal choice, and creativity our three great features of the EmStory UGC model. If you are really interested in building your own CC Business we can even talk about EmStory UGC “White Label” option. Go back and look at the answers to Q5, Q8, Q16. These incentives will apply to finding new EmStory UGC CC's and BO's. BE an EmStory UGC CC PIONEER. Absolutely—there is no limit. Our goal for the BO is expanded brand awareness and market reach. The simple answer is no — use what you are comfortable with. EmSpire Group has a vested interest in the EmStory photo video marketing platform, so naturally we think it would be nice to use EmStory videos and we think once you start doing that you will like it—it is fast, easy to make corrections, collaborative, and because it is using pictures you took on your iPhone and real people voice over it is very genuine. TRY IT YOU WILL LIKE IT!

Promo Codes

EmSpire Group will provide the appropriate promo codes from the EmStory app for each BO Marketing Campaign. The promo codes must be included in your BO testimonial for there to be a successful match and promo code redemption—that is the only way you are going to get paid. First you go to the EmStory UGC Bulleting Board to find BO Marketing Campaigns you want to work on then you find the appropriate promo code on the EmStory app and the Bulleting Board. The promo code in your video testimonial must match the one the BO has for a particular Marketing Campaign for the promo code redemption to be recorded to the account of a specific CC. If the BO has chosen a specific dollar amount for the promo code, the answer will be 50% of the promo code value at redemption—unless you are a CC Pioneer then it will be 65%. If the BO has chosen a discount off of a store transaction value, you we have to estimate along with EmSpire, but let's say the promo discount per transaction is 20% and the average transaction is $200, the CC commission on each redemption will be $20, or if a CC Pioneer $26 on each redemption

Payment

Once a month at the end of each month when we invoice the BO's When you register you can make that selection. There are a variety of money transfer options all intended to get you your CC money fast.

Additional

That is part of the EmStory Professional Services offering—we can do one on one training and we have a variety of tutorials on how to create successful testimonials, how to make effective EmStories, how the EmStory UGC process works, even advise on how to set up your own CC business. EmStory UGC will post successful BO testimonials on our website and the EmStory app gallery. We will also start a EmStory UGC CC Newsletter where really “wow” testimonials can be posted. EmStory professional Services will also feature really successful video testimonials in our CC training sessions. We are evaluating CC Agency resources—particularly some who operate in metro areas or regionally. Generally, agencies offer CC Planning and testimonial creation, digital marketing, social media advertising, UGC program creation, TikTok and Instagram advertising, access to micro-influencers, and paid advertising. These are all resources EmStory UGC needs more of when our UGC Bulletin Board grows to the point we can afford one or more CC Agencies. CC Agencies usually work for the BO but in our case the CC Agency would be supporting the EmSpire Group and the EmStory UGC Marketing Platform.

Basics

There are three pieces to this circular EmStory UGC Process: you the Business Owner (BO) with merchandise for sale, Content Creators who select you as a BO target create video testimonials to drive new customers to your door or online shopping site, and EmSpire Group (owner of the EmStory UGC Platform) who provides promo codes for you and the CC to match and handles all UGC Platform administration and accounting.

Benefits

You can define short one-two month Marketing Campaigns which are easy to manage and measure ROI on each Campaign. It is a No Risk Program—you pay EmSpire Group only when you have made a successful sale using the promo code assigned to you by EmSpire. EmStory UGC is a great, low- cost way to increase business visibility and create business/brand awareness. EmStory UGC is different in that regard—we think of our relationship more as Partnership—you make money on new sales, we get a slice of that as our EmStory UGC administration fee—then EmSpire shares its fee with the Content Creators who made the sale happen. We make our money with you on the backend of the transaction—not the front end. That model does not change no matter how many Campaigns you run with EmStory UGC. EmSpire Group is a for-profit corporation so we clearly expect to make money doing business with you. We are going to offer you, our Business Owner, a lot of value built into the EmStory UGC Platform, but we think it is only fair (and this is where our model is different from typical Content Creation Agencies) that you receive your reward in the form of revenue and profit from a new sale, before you pay us our slice of that revenue as our EmStory UGC administrative fee—a fee we share with Content Creator(s) who made it happen with a successful video testimonial. You will be able to do that very clearly when a one or two month Marketing Campaign is complete. For example, on one transaction, let's say the promo code we agree to is a discount worth 20% of the transaction value (for example $200) an the agreed to EmSpire admin fee is 20%. After promo code is used your cash register will ring up a sale of $160 and you will get an invoice from EmSpire for another $40—your net revenue or gross profit will be $120—and now you have a new customer who will hopefully become a repeat customer for you. With this EmStory UGC model you never lose. EmStory UGC is a proprietary technology platform owned exclusively by EmSpire Group. EmSpire controls all of its own data and BO information. We are different because our Content Creators are free to use their own brand and their own creativity to produce genuine user video testimonials—it is much more human than a typical ad paid influencer program.

Registration & Setup

If you are in contact with one of our Sales Reps, they can get you registered, otherwise fill out the Contact Us form on the EmStrory.com website stating you want to be an EmStory UGC Business Owner. Last choice, send me an email at b.lienhart@emspire-group.com, Brad Lienhart, EmSpire Group CMO, and we can get the process started immediately. There is a short Terms of Service you have to sign to make your EmStory UGC BO registration official. There is also a one- page Addendum A where you provide details for your first Marketing Campaign. Your EmStory UGC Sales Rep will work with you but it is very simple: Decide what products and/or services you want the Campaign promo code to cover? Decide on promo code value--do you want promo code to be for a fixed amount of dollars or a % of transaction value—the latter is by far the most popular if you are selling a variety of merchandise. Next decide when you want Campaign to start and do you want it to run for one month, two months, or three months—you will be billed at the end of each month for promo codes redeemed. Last, set a Campaign Budget based on expected sales from promo code and promo code value (with an equal amount going to EmSpire Group for each promo code redeemed to cover EmStory UGC administration costs). Yes, the Professional Services Group can help you set up a Marketing Campaign in part or completely, they can help you make an EmStory to promo a specific Marketing Campaign, they can help with the billing and accounting connections, and they can help you pre plan repeat Marketing Campaign. Depending on the level of Professional Service there may be some added hourly charges which we would mutually agree to.

Campaigning

That is very much up to the Business Owner: if you are a jewelry store maybe you just want to promote watches, if you are a boutique clothing store maybe you want the promo code to apply to all new merchandise for the Spring, Summer, or Fall seasons, and if you are a restaurant, it might be any meal ticket over X dollars. Yes, a video (along with your website) is necessary to present your business and the products and/or services you are covering with the EmStory UGC Marketing Campaign. It is very easy to do with an Emstory video: just sign up for the EmStory app at the Apple Store (EmStory runs only on the iOS Apple platform), take some pictures (maybe 12) that cover the store details and the merchandise to be promoted, then make an EmStory to go on your website, EmStory's website, and on all the social media channels you want to use. The EmStory itself will help create brand awareness and awareness of a promo Campaign you are about to start, but it is also the way we alert your customers and fresh, new Content Creators to the potential of making user generated testimonials (and a little extra cash) using the designated promo code specifically for your Marketing Campaign—the promo codes are provided by EmSpire Group. If you are changing products or merchandise for a new Campaign, it would be beneficial to have an EmStory video that just covered those Campaign products. It would provide more direction to prospective Content Creators. Two months may be ideal—maybe three at the most. Shorter is better because we get a quick idea what is working and we can make adjustments for the next Campaign. EmSpire Group invoices at the end of each month for promo code redemption. It also takes a week or two to engage Content Creators once a new Campaign is announced. Once you have had your first successful Campaign, we hope that is exactly what you want to do. Our EmSpire Group success is based on repeat BO Campaigns. The EmStory UGC Marketing Process is very flexible and can easily handle multiple Campaigns at the same time.

Promo Codes

EmSpire Group will provide promo codes for all Campaigns, once Campaign is announced and you have signed BO Terms of Service. The BO and Content Creator will receive Campaign promo code at the same time and remember your promo codes have to match for there to be a successful redemption. The Campaign promo codes will be available for registered Content Creators on the EmStory app. That is your choice. Your EmStory UGC rep can give you some suggestions on what might be most beneficial for you the BO, the aligned Content Creators, and EmSpire Group. The goal is to increase sales and profit for everyone involved in a Campaign transaction. Yes, and codes must match for there to be a successful redemption.

Connecting with Content Creators

EmStory UGC will create a BO Bulletin Board identified by product categories. It is EmSpire Group's job to help the new Content Creators navigate the Bulletin Board which will be found on the EmStory app and easily identify BO Campaign's they want to work on The BO's can assist by publishing the Campaign on their website, customer newsletters, and social media. This may help identify Content Creators who are part of the BO's customer mix, or even friends and family of BO customers, who may want to help the BO grow and make a little extra cash at the same time. A big advantage for BO's of this approach is that Content Creators will always be presenting the BO's products to targeted audiences that are interested in what they want to sell. Once Content Creator has registered on the EmStory website and app, they will see all the promo codes available and assigned to each Campaign. Once the CC has decided on a Campaign to support, they can incorporate the assigned promo code into that BO video testimonial. his is EmSpire Group's job but as pointed out in Q20 the BO can help identify new Content Creators from their own customer mix. Once an EmStory UGC Campaign is identified you can announce it on all your communication channels with a Call to Action to identify new Content Creators and how they can register on the EmStory website and app. Your EmStory UGC sales rep can help develop and implement this strategy.

Accounting

That is EmSpire Group's job in the EmStory UGC Marketing Process. The BO will be assisted in connecting to the EmStory UGC billing software and the BO will have to confirm promo code redemptions at the end of each month. Otherwise, all the EmStory UGC accounting and administration is handled by EmSpire Group. You will receive an invoice at the end of each month for redemptions completed during that month. Payments will be due to EmSpire Group upon receipt of invoice. There will be several payment options available including ACH or bank transfer. Your EmStory UGC rep will help you set up the preferred payment method.

Additional

Yes, we will provide financial incentives from our fees collected for each new BO that signs a BO TOS and sets up their first Marketing Campaign based on your recommendation. We can develop that strategy together to make sure it meets your requirements. We will be building an EmStory UGC Campaign Success Gallery and newsletter for other BO's and Content Creators to review. These communications tools are being created as we have success stories to populate We call our EmStory UGC Customer Service function, Professional Services and it is discussed in Q10. Professional Services can support all aspects of BO Campaign Planning and Execution, particularly when BO is running back-to-back simultaneous Campaigns. For some additional compensation, EmStory UGC Professional Services can set up and manage all aspects of a BO Marketing Campaign, including production of your BO promo Emstories.